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QR Codes for Bed and Breakfast

You’ve started noticing them in the Supermarket; on bags of your favorite coffee beans or in the pages of magazines. Funny looking squares filled with a futuristic looking black pattern on a white background. So what exactly are they? They’re called QR codes, or Quick Response codes. They are like bar codes or UPC symbols, only much, much cooler.

QR codes have information embedded into them, and when read with certain smartphones can trigger actions like launching a website or downloading a file.

We’re increasingly reliant on our mobile devices, and typing out long URLs or other data on their tiny keyboards is not very efficient. In an age of instant gratification, these squares of elaborately arranged boxes are ingenious! No typing, no reading. Just point your smartphone camera at it, and it does the rest. It has never been easier to drive traffic to your website or business.

Just think about the marketing applications! And they are incredibly easy to create! Type ‘QR Code Generator’ into your favorite search engine and hundreds of websites pop up; many of them are free. You simply provide the URL of the website you want to direct traffic too and they will create the bizarre looking square for you!

Believe it or not QR codes were actually originally created a Toyota subsidiary to track auto parts. They have quickly grown in popularity (especially in Japan where are used on everything from billboards to menus) for a much broader commercial purpose. Advertisers are starting to realize their potential and QR codes are bound to become more common in the coming months and years. QR Code scanner

With the growing trend of multichannel marketing, it only makes sense to incorporate the QR code into a Direct Mail campaign. It’s a quick and easy way to give your prospects a call to action, directing them to your website. It can be put onto any form of direct mail piece such a letter, a business card or an eye catching postcard. They can even be placed on the envelope! Once your prospects get hold of your mail piece, they will always have a quick reference to your website. The uses of QR codes in direct mail marketing are limited only by your imagination.

Using QR codes will be a great innovation for direct mail, but it doesn’t make up for a poor direct marketing campaign. You still need a properly targeted mailing list, quality copy, along with an effective call to action. And don’t forget, not everyone has smartphones yet, so only some of your prospects will be able to utilize them.

Considering their ease of use, and potential benefit, the use of QR codes in direct mail is certain to take off. And what better way to show your prospects that you’re hip and at the forefront of the latest technology trend by including them in your next Direct Mail campaign.

 

 

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